UX/UI & Product Designer — 12+ years designing digital experiences that convert, for e-commerce, brands and platforms.
Selected work
Full redesign of Colombia's leading wines & spirits e-commerce. Checkout reduced from 5 to 2 steps through research, prototyping and A/B testing. Inventory system integrated via Google Sheets API.
TrankiPay is a fintech mobile application designed to simplify digital payments and financial management through a secure, intuitive, and user-centered experience.The goal was to create a modern fintech platform that inspires trust while making financial transactions effortless for users. The challenge was balancing security and compliance requirements with a seamless, frictionless user experience.
Psicanalizarte is a mental health and psychotherapy platform created to provide a welcoming digital space where users can learn about therapeutic services, connect with professionals, and access valuable resources. The project involved designing the complete user interface and developing the website in WordPress using Elementor, ensuring an intuitive, professional, and emotionally engaging user experience.
Seasonal microsite with luxury editorial art direction. Serif typography, conversion-focused grid and custom Elementor components. Immersive storytelling designed to drive gift purchases.
The AMV Colombia website was a large-scale corporate web platform developed to support the organization's digital communication, transparency, governance, and reporting initiatives. The project involved the complete front-end implementation in WordPress, the development of custom Gutenberg components, bilingual content management, and the creation of both public and restricted-access reporting systems.
Lima Airport is a large-scale digital platform designed to support and enhance the airport's digital ecosystem. The challenge was to transform a comprehensive set of UX and UI designs into a scalable and maintainable Vue.js application while ensuring pixel-perfect implementation across a wide range of devices and screen sizes.
Pixel-perfect front-end builds for Lima Airport, Hero MotoCorp, Haceb, Pintuco and more. Desktop and mobile.
High-converting landing pages for Vélez seasonal collections. Focused on usability, aesthetics and performance across devices.
Immersive landing page for the Barbie by Vélez collaboration. Bold visual identity, strong CTA hierarchy and mobile-first layout.
Community management and creative content strategy, growing engagement and brand consistency across channels.
Display and social ad pieces for the OVO by Vélez collection. Visual consistency across paid media formats aligned to brand strategy.
E-commerce design and development for Just Imagine. User-centred product browsing experience with clean visual identity.
Warm, atmospheric web design for a Colombian café. Cosy visual language, intuitive menu navigation and brand-consistent UI.
Corporate web design for an industrial metrology firm. Clear information architecture, professional visual identity and SEO-ready structure.
About me
Bilingual Advertising professional specialised in UX/UI and front-end, currently leading digital experience at Nóvili S.A. — Colombia's leading wines & spirits e-commerce.
I unite design, analytics and SEO to deliver products that are beautiful, accessible, and measurably effective. 12+ years, 20+ brands, fluent in English.
Services
Work experience
Expertise
Brands I've worked with
Education & certifications
Let's talk
Whether it's a conversion-focused e-commerce redesign, a brand web presence, or a UX audit — I'd love to hear about it.